Why storage is becoming the secret weapon in competitive lease-ups. When it comes to attracting residents, most developers focus on the “wow” factors: countertops, lighting, flooring, and views. But what if one of the biggest leasing advantages was hiding behind a sliding door? Closets—once an afterthought in unit design—are becoming one of the most […]
Small Details, Big Impressions: How Everyday Maintenance Signals Excellence to Your Residents In a competitive rental market, the difference between signing a lease and losing a prospect often isn’t the amenities listed on your website — it’s the unspoken cues noticed during a tour. Rooftop decks, smart locks, and pet spas are impressive, but […]
Why giving residents more closet space could be your smartest capital investment. When developers look to increase the value of their multifamily properties, the focus often falls on flashy amenities—rooftop lounges, resort-style pools, or smart locks with mobile access. But the secret to long-term value creation might be tucked away in a space you’re overlooking: […]
How Elevated Storage Design Enhances Resident Experience and Drives Retention in Premium Communities In luxury communities, residents don’t just expect a nice unit—they expect a seamless lifestyle. And often, it’s the subtle details that shape their experience from the moment they step inside. One of the most overlooked elements? The closet. Closet design may not […]
How Practical Design Choices Are Shaping the Future of Multifamily Living For years, multifamily developments have competed to offer the most eye-catching amenities—rooftop pools, coworking lounges, state-of-the-art gyms. But the reality? Residents spend far more time inside their apartments than in these shared spaces. Today’s renters are looking beyond the glitz, prioritizing functionality, convenience, and […]
The largest foreign direct investment in U.S. history is happening in Phoenix. Taiwan Semiconductor Manufacturing Company (TSMC) is committing $165 billion to build three cutting-edge semiconductor fabrication plants, two advanced packaging facilities, and a sprawling R&D center. Beyond the 40,000+ construction jobs and tens of thousands of permanent high-paying positions, this investment will transform the […]
Forget flashy amenities—today’s renters are prioritizing storage that works for their lifestyle. Here’s how better closet design can impact NOI, leasing speed, and resident retention. Closets might not be the first thing that comes to mind when upgrading a multifamily property, but they’re one of the most used spaces in a home. A well-designed […]
Apple’s Historic Investment Set to Drive Housing Demand & Spur Multifamily Development Nationwide Apple’s massive $500 billion investment into U.S. infrastructure and manufacturing isn’t just a tech industry headline—it’s a game-changer for real estate developers, multifamily operators, and property managers. With new factories, research centers, and training hubs popping up across the country, thousands […]
Small But Mighty… And Cost Effective When property owners think about boosting Net Operating Income (NOI), the first instinct is often raising rents. While rent increases can certainly drive revenue, they aren’t always the best or most sustainable option—especially in today’s market, where renters are more selective and value-driven than ever. But what if there was a […]
Turnover is often treated as a routine expense in multifamily operations, but its impact on NOI (Net Operating Income) is anything but ordinary. With the average unit turnover cost exceeding $5,000, the financial implications can quickly eat away at NOI like a late-night craving for turnovers devours your diet plan. In 2025, focusing on retention […]