Closets That Lease Apartments

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Why storage is becoming the secret weapon in competitive lease-ups.

 

When it comes to attracting residents, most developers focus on the “wow” factors: countertops, lighting, flooring, and views. But what if one of the biggest leasing advantages was hiding behind a sliding door?

Closets—once an afterthought in unit design—are becoming one of the most quietly persuasive features on the tour. And in a competitive market, they’re making the difference between a maybe and a yes.

Logic Closet by Spatia Designs

The Data Says It Matters

Industry data backs it up. According to the Greystar 2024 Renter Survey, closet space ranked among the top three most important features for renters—outpacing trendy amenities like fitness centers or coworking spaces. Over 90% of respondents said that storage plays a major role in how livable a unit feels.

And it’s not just about size. Adjustable systems, walk-in functionality, and thoughtful layouts carry real weight in the decision-making process. In many cases, the closet is a deciding factor.

The First Real Impression

When a leasing agent opens the closet door, something subtle happens: the prospect sees whether the space fits their life.

If the closet feels cramped, fixed, or cheap, it sends a message—this unit might not support how they actually live. But when the system is adjustable, sturdy, and thoughtfully laid out with drawers and shelving, it signals flexibility and care.

Logic Closet by Spatia Designs

“Big, neat, custom-built closets can push a renter to fall further in love with a home they already like, and conversely, jam-packed, small, and/or disorganized closets can add to a buyer’s already negative impression of a home.” — Steven Gottlieb, agent at Coldwell Banker Warburg in New York, NY

Closets Change the Leasing Agent’s Energy Too

There’s something powerful about walking into a unit with confidence. Leasing agents light up when they have something worth showing off. A well-designed closet becomes a talking point—a visual cue that this unit is different.

Even in smaller or more budget-conscious units, a strong closet system elevates the tour. Instead of skipping past it, agents lean in. Prospects notice.

From First Tour to Long-Term Stay

It doesn’t stop at the lease. When residents move in and feel genuinely organized, it changes how they feel about their home.

They bring less furniture. Their spaces feel cleaner. And over time, that lack of friction improves satisfaction. According to SatisFacts, residents who report a better move-in experience are 2.5x more likely to renew their lease.

Well-designed closets reduce maintenance tickets too. No more sagging shelves or bent rods. No more anchor repairs. Just a strong system that works.

Luxe Closet by Spatia Designs

Sell the Closet, Win the Lease

Not every amenity gets noticed. Not every upgrade delivers ROI.

But closets? They’re opened. They’re used daily. And when designed right—they lease apartments.

If you’re ready to turn your closets into a competitive edge, we’d love to help.

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5 Overlooked Details That Reveal How Much a Property Team Really Cares

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Small Details, Big Impressions: How Everyday Maintenance Signals Excellence to Your Residents

 

In a competitive rental market, the difference between signing a lease and losing a prospect often isn’t the amenities listed on your website — it’s the unspoken cues noticed during a tour.

Rooftop decks, smart locks, and pet spas are impressive, but prospects are asking themselves more fundamental questions:

* Will I feel cared for here?
* Will my requests be taken seriously?
* Does the team take pride in this property?

These answers aren’t always in your marketing materials. They’re found in the small, overlooked details — the high-touch points that tell the truth about how a property is maintained and managed.

Here are five of the most telling details, and what they reveal about your team’s commitment to excellence.

 

1. Closet Shelving That’s Warped, Bowing, or Broken

Closets are one of the first features prospects interact with — they open the doors, imagine how their wardrobe would fit, and assess whether the space is usable.

But all too often, closet systems are flimsy afterthoughts. Warped wire racks, sagging shelves, or poorly anchored supports not only cheapen the experience, they raise questions about how the rest of the unit has been maintained.

High-touch moment: When you open the closet door during a tour, you’re offering a moment of trust. Make sure what they see reinforces confidence, not concern.

 

2. Floor Moldings and Trim

Baseboards and door casings may not stand out when freshly installed, but they quickly become noticeable when dusty, scuffed, or separating from the wall.

These trim details silently frame every room and communicate a property’s standard of upkeep. Prospects won’t say, “Wow, great baseboards,” but they will notice when they’re dirty, peeling, or missing entirely in high-traffic areas.

High-touch moment: Walking through the unit. When a prospect’s eyes scan the space, well-kept moldings reinforce your care.

 

3. Windows That Are Dirty, Fogged, or Smudged

Few features sell an apartment better than natural light. But if your windows are dusty, foggy, or streaked with cleaning residue, the light feels less inviting.

Clean windows do more than brighten the room — they reflect pride in the space. Fogged dual-pane glass or water spots from hard water don’t just look bad; they suggest deferred maintenance.

High-touch moment: When the leasing agent opens blinds or curtains, the view should wow — not underwhelm.

 

4. Cabinet Hardware, Fixtures, and Faucets

Loose drawer pulls, mismatched knobs, or handles that spin instead of open signal poor attention to detail. If these are loose or off-kilter during a tour, prospects will assume larger issues are being ignored too.

The same goes for faucet handles that squeak, knobs that drip, or light fixtures with burnt-out bulbs.

High-touch moment: When a prospect opens a kitchen drawer or turns on a faucet. A smooth, sturdy interaction builds trust.

 

5. Entryways, Door Frames, and Touch Points

Front doors get touched more than anything else in the unit. Smudged handles, chipped paint, or unclean door frames speak volumes.

Even worse: scuffed floors right inside the threshold. These marks suggest high turnover and little care in preparing the unit.

High-touch moment: The moment the leasing agent opens the front door. It’s your first real impression. Make it count.

 

These Details Speak for You — Make Sure They’re Saying the Right Thing

These aren’t just aesthetic issues — they’re trust indicators. In a world where renters have more choices than ever, and vacancy rates are ticking upward, prospects are more critical.

They’re walking into units and asking:

Will my maintenance requests get handled quickly?
Does this team actually care about the space — and by extension, about me?

That’s why the overlooked details matter.

At Spatia Designs, we believe better spaces create better outcomes. Whether it’s an upgraded closet that feels intuitive and well-built, or simply ensuring the trim is clean and sharp, these small touches have a big impact.

They drive retention. They speed up lease-ups. They boost NOI.

 

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The Hidden Influence of Storage on Property Value

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Why giving residents more closet space could be your smartest capital investment.

When developers look to increase the value of their multifamily properties, the focus often falls on flashy amenities—rooftop lounges, resort-style pools, or smart locks with mobile access.

But the secret to long-term value creation might be tucked away in a space you’re overlooking: the closet.

More Storage = More Value

In Greystar’s 2024 Design Survey, 88% of renters said they want more closet space—making it one of the top amenities driving leasing decisions across all regions and asset classes.

That stat isn’t just about personal preference. It reflects a growing need as renters downsize, consolidate, and seek better organization in their homes. And properties that deliver on this are seeing tangible results—faster lease-ups, higher retention, and even increases in asset value.

Why? Because closet space isn’t just an amenity—it’s functionality. And functionality drives satisfaction. And satisfaction drives NOI.

Logic Closet by Spatia Designs

Closet Design as a Value-Add Strategy

When closet systems are thoughtfully designed—and flexible enough to meet real resident needs—they do more than store belongings. They:

•Reduce turnover by improving day-to-day livability

•Support higher rents by creating perceived (and actual) value

•Boost property value through low-cost, high-impact upgrades

Appraisers take functionality and design into account. So while a walk-in closet may not be its own line item, a modern, well-organized unit stands out in comps—especially when prospective renters are willing to pay more to live there.

Logic Closet by Spatia Designs

The Spatia Designs Difference

At Spatia, we help developers turn this insight into action.

Our adjustable closet systems give you a simple, scalable way to enhance livability without breaking budget. You don’t need to redesign floorplans—you just need to rethink the value of the space you already have.

In Closing

When evaluating your next investment or renovation project, consider this:

✅ Pools and gyms get attention.

✅ Closet space wins renewals.

✅ And small, smart upgrades inside the unit can have a major impact on your bottom line.

 

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Closets Are the New Luxury: Rethinking Storage in Luxury Living

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How Elevated Storage Design Enhances Resident Experience and Drives Retention in Premium Communities

In luxury communities, residents don’t just expect a nice unit—they expect a seamless lifestyle. And often, it’s the subtle details that shape their experience from the moment they step inside. One of the most overlooked elements? The closet.

Closet design may not be the flashiest amenity in your building, but it speaks volumes about quality, attention to detail, and long-term livability. And in a premium high-rise, that matters.

Closet Design as a Reflection of Property Quality

Closets are one of the first spaces residents open during move-in. If what they see is sagging wire, shaky brackets, or haphazard installs, it sets the wrong tone. Residents begin forming opinions about the rest of the unit—and your brand—before they’ve even unpacked.

Well-designed closet systems communicate care, craftsmanship, and consistency. They show that the property isn’t just beautiful on the surface, but thoughtfully built throughout.

Move-Ins, First Impressions, and White-Glove Living

In high-rise living, your team works hard to create a white-glove experience—from concierge service to curated amenities.

But if a resident opens their closet and sees a basic wire shelf wobbling under its own weight, it disrupts that feeling instantly.

Premium closet systems elevate the move-in experience. They feel clean, intentional, and effortless. No confusion about where to hang items. No last-minute maintenance requests. Just smooth, resident-first design that reflects the standard of service your team is known for.

The Link Between Storage, Satisfaction, and Retention

Closets play a quiet but powerful role in how residents feel about their homes. Lack of storage is one of the top unspoken frustrations in luxury units. Residents may not voice it—they may not even realize it—but they feel it every day.

More thoughtful storage means more control over their space. And when residents feel more at ease, they’re more likely to renew, refer friends, and engage positively with your team.

Small Upgrade, Big ROI

In the world of luxury interiors, closet upgrades are one of the most cost-effective ways to improve both perception and performance. While other finishes might steal the spotlight, closet systems impact daily routines—which means they impact satisfaction in a very real way.

They also reduce maintenance requests, speed up turns, and keep your property looking polished long after the initial lease-up.

The Bottom Shelf

Luxury renters expect more—and they notice when something feels like an afterthought. By upgrading closets, you’re not just giving them a better place to hang their clothes. You’re giving them a better reason to stay.

Because in luxury living, every detail matters. Even the closet.

 

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What Today’s Renters Actually Want: Functionality Over Flash

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How Practical Design Choices Are Shaping the Future of Multifamily Living

For years, multifamily developments have competed to offer the most eye-catching amenities—rooftop pools, coworking lounges, state-of-the-art gyms. But the reality? Residents spend far more time inside their apartments than in these shared spaces. Today’s renters are looking beyond the glitz, prioritizing functionality, convenience, and livability. And in a market where vacancy rates are rising and new supply is flooding the market, developers who recognize this shift will be the ones who come out ahead.

One of the biggest deal-breakers for modern renters? Storage. It’s an essential yet frequently overlooked aspect of apartment design. According to Greystar’s 2024 Design Survey, a walk-in closet is the #1 most desired apartment feature, with 88% of renters calling it a must-have. Yet many new developments are still treating storage as an afterthought. Instead of making room for practical, high-quality storage, developers focus on flashy finishes that do little to improve daily life. The demand for built-in organization, adjusta

Logic Closet by Spatia Designs

ble shelving, and multi-use storage solutions is higher than ever—and renters will pay more for units that meet this need.

Beyond storage, flexibility is becoming a defining factor in apartment design. More than a quarter of renters cite a lack of space as the primary reason they move. As remote and hybrid work models persist, renters are looking for homes that adapt to their evolving lifestyles. Smart layouts with built-in desks, sliding partitions, and customizable shelving allow apartments to function as home offices, exercise spaces, and relaxation areas—all without requiring additional square footage. These subtle but thoughtful upgrades increase lease appeal, improve resident retention, and drive higher NOI—a win-win for developers and tenants alike.

While technology continues to shape the industry, renters are getting smarter about what tech actually improves their experience. While 82% of renters want at least one smart home feature, not all innovations are welcome. Keyless entry, smart thermostats, and energy-efficient lighting remain top requests, but renters are less enthusiastic about overly complex or gimmicky smart home integrations. Meanwhile, AI-driven leasing and maintenance management are becoming industry standards, but property managers must find a balance—residents still value human responsiveness, and too much automation can negatively impact the experience. The key is integrating tech that enhances convenience without overcomplicating daily life.

With all these changes, one surprising trend is emerging: residents care less about shared amenities than they do about in-unit conveniences. While large-scale developments still emphasize coworking spaces, high-end gyms, and rooftop lounges, renters are more focused on their daily living experience. In-unit laundry, pet-friendly features, and well-designed kitchens with ample storage are becoming more influential in leasing decisions than oversized kitchen islands or high-end designer finishes.

And then there’s sustainability. Nearly 70% of renters now say sustainability influences their housing choices. Green-certified buildings, energy-efficient lighting, water-saving fixtures, and eco-friendly materials are not just selling points; they’re fast becoming expectations. And beyond resident demand, these investments reduce long-term operating costs, making them financially smart for developers as well.

A Luxe Walk-in Closet by Spatia Designs

So what’s the point? Multifamily developers need to rethink what truly drives leasing decisions. It’s not just about offering the most luxurious rooftop pool or a state-of-the-art gym—it’s about creating spaces that work for real life. Renters want apartments that function better, store more, and adapt to their needs. Developers who embrace this shift will be the ones who reduce vacancy, increase NOI, and build communities where residents actually want to stay.

 

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Closets Are the New Selling Point: 5 Storage Trends Reshaping Multifamily

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Forget flashy amenities—today’s renters are prioritizing storage that works for their lifestyle. Here’s how better closet design can impact NOI, leasing speed, and resident retention.

 

Closets might not be the first thing that comes to mind when upgrading a multifamily property, but they’re one of the most used spaces in a home. A well-designed closet isn’t just storage—it’s an experience. And in 2025, residents expect more.

Here are five closet design trends shaping the multifamily market and how they impact property value, resident satisfaction, and retention.

 

1.) Adjustability: The Key to Long-Term Functionality

One-size-fits-all closets no longer meet the needs of today’s renters. Adjustable shelving, modular components, and customizable layouts give residents the flexibility to tailor their closet to their lifestyle.

For example:

•A young professional might need extra space for shoes and work attire.

•A small family may prefer more shelving for storage bins and seasonal clothing.

•A downsizing renter might prioritize easy access and organization.

Closets that can evolve with the resident provide long-term usability, which means fewer frustrations and a better chance of lease renewal.

 

📈 Impact: More adaptable storage solutions increase usability, enhance resident satisfaction, and reduce turnover by making the unit more livable over time.

A Logic Closet by Spatia Designs

 

2.) Sustainable Materials & Eco-Friendly Design

Green building isn’t just a buzzword—it’s a priority. Closets made with FSC-certified wood, recycled materials, and non-toxic finishes align with sustainability initiatives and appeal to eco-conscious renters.

Property managers and developers are also seeing energy-efficient LED lighting, VOC-free coatings, and sustainable manufacturing practices as an easy way to boost sustainability credentials. With ESG (Environmental, Social, and Governance) factors influencing investments and leasing strategies, these small upgrades can have a big impact.

📈 Impact: Sustainable upgrades align with modern renter expectations, enhance brand reputation, and improve leasing velocity. They can also support compliance with green building certifications that attract high-value tenants.

 

3.) Walk-In Closets Are the New Must-Have Amenity

According to Greystar’s 2024 Design Survey, 88% of renters want a walk-in closet—making it the most desired feature in modern apartments. Large, organized spaces are seen as a premium amenity, even rivaling in-unit laundry.

This demand isn’t just about luxury—it’s about functionality. Walk-in closets create better storage flow, reduce clutter, and provide a sense of privacy within a unit. Some properties are even incorporating built-in vanities, seating area

s, or dressing nooks to maximize their appeal.

📈 Impact: Investing in larger, better-designed closet spaces can boost rent premiums and leasing speed. It’s a relatively small capital expense with a high return in resident satisfaction and NOI growth.

A Luxe Walk-in Closet by Spatia Designs

 

4.) Smart, Well-Lit Spaces Are the New Standard

No one likes rummaging through a dark, cluttered closet. Built-in LED lighting, motion sensors, and aesthetically pleasing finishes are turning closets into intentional design features rather than an afterthought.

Smart features are also making their way into closet organization. From built-in storage tracking apps to charging stations within shelves, residents are looking for solutions that bring convenience to their daily routines.

📈 Impact: Upgraded closet lighting and smart features improve perceived unit value, elevate resident satisfaction, and make your property stand out in competitive leasing markets.

 

5.) Built-In Storage Maximizes Every Inch of Space

As unit sizes fluctuate to balance affordability and functionality, renters are prioritizing closets that make the most of every square foot.

More developers are turning to floor-to-ceiling built-ins, pull-out drawers, integrated shoe racks, and hidden storage compartments to enhance organization without increasing unit size.

Closets that feature a combination of open and closed storage—allowing residents to display select items while keeping others tucked away—are also becoming more popular.

📈 Impact: Better-designed built-in storage improves unit functionality, reduces clutter, and enhances the overall living experience, helping properties stand out in a competitive market.

 

The Bottom Shelf

Closets are no longer just about storage—they’re an amenity. As competition in multifamily grows, small design upgrades like better closet systems can significantly impact NOI, resident retention, and leasing velocity.

Want to see how Spatia Designs can transform your closets? Signup for our Weekly Newsletter – or Email Us @ info@spatiadesigns.com 

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5 Closet Design Tips to Maximize Space and Style

Closets are one of the most overlooked but essential features in any home or multi-family unit. A well-designed closet not only keeps things organized but also adds value to the space. Here are five simple tips to make your closet both functional and stylish:

1. Think Vertical

Don’t let vertical space go to waste! Add tall shelving or double-hanging rods to maximize storage in smaller areas. This helps create more room for clothes, shoes, and accessories without taking up extra floor space.

Custom Adjustable Closet

2. Incorporate Adjustable Shelving

Tenants and homeowners alike appreciate flexibility. Adjustable shelves allow users to customize the layout based on their needs, making the closet more versatile for different lifestyles.

3. Add Built-In Accessories

Consider built-in features like pull-out baskets, tie racks, or hooks. These small additions go a long way in keeping items organized and easily accessible.

4. Use Durable Materials

Durable & Strong Closet

Closets endure daily use, so choose materials that can stand the test of time. High-quality shelving and rods ensure your closet not only looks great but also performs well for years to come.

5. Prioritize Lighting

Proper lighting makes a huge difference in usability. Install LED strips or motion-sensor lights to make finding items easy and elevate the overall look of the space.

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Sustainability Meets Multifamily

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Embracing Sustainability in Multi-Family Housing: A Path to Long-Term Value

As environmental awareness continues to grow, sustainability in multi-family housing has become more than just a trend—it’s a necessity. Sustainable practices not only reduce the environmental impact of developments but also add significant value to properties, enhancing tenant satisfaction and reducing operational costs. Here are some key areas where sustainability makes an impact in multi-family housing:

1. Energy Efficiency

Energy-efficient upgrades, such as LED lighting, energy-efficient HVAC systems, and smart thermostats, can significantly lower utility costs while reducing a property’s carbon footprint. Tenants are increasingly looking for eco-friendly buildings, so energy efficiency can be a powerful draw for new residents.

2. Water Conservation

Water-saving fixtures, low-flow toilets, and efficient irrigation systems contribute to substantial water savings. In areas facing water scarcity, these upgrades are essential for both the environment and tenant satisfaction.

3. Sustainable Materials

Using eco-friendly building materials, like recycled or sustainably-sourced wood, reduces the environmental impact of construction. Durable materials also lower maintenance costs and extend the life of a property, further enhancing its value.

4. Waste Reduction and Recycling

Waste reduction programs and accessible recycling facilities are essential for eco-conscious tenants. Implementing these practices can improve a building’s appeal and reduce landfill waste, contributing to a healthier environment.

Final Thoughts

Sustainability in multi-family housing is more than a green initiative—it’s a smart business strategy. By embracing sustainable practices, property managers and developers can reduce costs, attract environmentally-conscious tenants, and make a positive impact.

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