Closets Are the New Selling Point: 5 Storage Trends Reshaping Multifamily

Forget flashy amenities—today’s renters are prioritizing storage that works for their lifestyle. Here’s how better closet design can impact NOI, leasing speed, and resident retention.

Closets might not be the first thing that comes to mind when upgrading a multifamily property, but they’re one of the most used spaces in a home. A well-designed closet isn’t just storage—it’s an experience. And in 2025, residents expect more.

Here are five closet design trends shaping the multifamily market and how they impact property value, resident satisfaction, and retention.

1.) Adjustability: The Key to Long-Term Functionality

One-size-fits-all closets no longer meet the needs of today’s renters. Adjustable shelving, modular components, and customizable layouts give residents the flexibility to tailor their closet to their lifestyle.

For example:

•A young professional might need extra space for shoes and work attire.

•A small family may prefer more shelving for storage bins and seasonal clothing.

•A downsizing renter might prioritize easy access and organization.

Closets that can evolve with the resident provide long-term usability, which means fewer frustrations and a better chance of lease renewal.

📈 Impact: More adaptable storage solutions increase usability, enhance resident satisfaction, and reduce turnover by making the unit more livable over time.

A Logic Closet by Spatia Designs

2.) Sustainable Materials & Eco-Friendly Design

Green building isn’t just a buzzword—it’s a priority. Closets made with FSC-certified wood, recycled materials, and non-toxic finishes align with sustainability initiatives and appeal to eco-conscious renters.

Property managers and developers are also seeing energy-efficient LED lighting, VOC-free coatings, and sustainable manufacturing practices as an easy way to boost sustainability credentials. With ESG (Environmental, Social, and Governance) factors influencing investments and leasing strategies, these small upgrades can have a big impact.

📈 Impact: Sustainable upgrades align with modern renter expectations, enhance brand reputation, and improve leasing velocity. They can also support compliance with green building certifications that attract high-value tenants.

3.) Walk-In Closets Are the New Must-Have Amenity

According to Greystar’s 2024 Design Survey, 88% of renters want a walk-in closet—making it the most desired feature in modern apartments. Large, organized spaces are seen as a premium amenity, even rivaling in-unit laundry.

This demand isn’t just about luxury—it’s about functionality. Walk-in closets create better storage flow, reduce clutter, and provide a sense of privacy within a unit. Some properties are even incorporating built-in vanities, seating area

s, or dressing nooks to maximize their appeal.

📈 Impact: Investing in larger, better-designed closet spaces can boost rent premiums and leasing speed. It’s a relatively small capital expense with a high return in resident satisfaction and NOI growth.

A Luxe Walk-in Closet by Spatia Designs

4.) Smart, Well-Lit Spaces Are the New Standard

No one likes rummaging through a dark, cluttered closet. Built-in LED lighting, motion sensors, and aesthetically pleasing finishes are turning closets into intentional design features rather than an afterthought.

Smart features are also making their way into closet organization. From built-in storage tracking apps to charging stations within shelves, residents are looking for solutions that bring convenience to their daily routines.

📈 Impact: Upgraded closet lighting and smart features improve perceived unit value, elevate resident satisfaction, and make your property stand out in competitive leasing markets.

5.) Built-In Storage Maximizes Every Inch of Space

As unit sizes fluctuate to balance affordability and functionality, renters are prioritizing closets that make the most of every square foot.

More developers are turning to floor-to-ceiling built-ins, pull-out drawers, integrated shoe racks, and hidden storage compartments to enhance organization without increasing unit size.

Closets that feature a combination of open and closed storage—allowing residents to display select items while keeping others tucked away—are also becoming more popular.

📈 Impact: Better-designed built-in storage improves unit functionality, reduces clutter, and enhances the overall living experience, helping properties stand out in a competitive market.

The Bottom Shelf

Closets are no longer just about storage—they’re an amenity. As competition in multifamily grows, small design upgrades like better closet systems can significantly impact NOI, resident retention, and leasing velocity.

Want to see how Spatia Designs can transform your closets? Signup for our Weekly Newsletter – or Email Us @ info@spatiadesigns.com